In 2022, Habanero received advisory services and conditional funding from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP) to advance our content engagement analytics. The result is Helm Insights, a standalone solution that provides enhanced capabilities to employee communications professionals in organizations that use Microsoft 365 and SharePoint Online.
Helm Insights grew out of Habanero’s 25 years designing and building intranets. During that time, technology has evolved, yet many standard analytics tools continue to lag behind – in both capability and usability. Today’s communicators need more robust insights than out-of-the-box products can offer. So we built Helm Insights to deliver the data communicators need to achieve their goals. Every feature in Helm Insights is the result of our extensive research with communicators who shared their challenges, needs and goals with us.
Here are some of the key things they were looking for:
Deeper and more precise metrics about unique visitors and audiences
Communicators are looking for deeper and more precise metrics than they can currently get from out-of-the-box tools, so we built a custom tracker to deliver more accurate data. They can also segment audiences by role, location and department to understand what types of content resonate with different groups.
A snapshot of the most important metrics in one place
Many of the communicators we spoke to currently compile their analytics from many sources. It’s a time-consuming process to collect all the data and synthesize it in a way they can use and share. To make things easier, we created a dashboard within Helm Insights that gives them the most important metrics upfront in a format that’s easy to read, understand and share with their stakeholders and content teams. They can also instantly see how any piece of content is performing by looking at the insights panel on the article page.
A way to measure their organization’s performance against similar businesses
When it comes to data, context is important. We learned that communicators want to know how their organization is performing compared to peers in their industry. It helps them celebrate their wins and identify areas to focus on for potential improvement. Helm insights provides industry comparisons that allow communicators to see where their engagement scores stand relative to other organizations.
What’s next for Helm Insights
There's so much more to share about Helm Insights and its continuous evolution. We’re grateful to the communicators who have shared their experiences with us so far. We rely on their input to make sure that we’re designing a product that will make their work lives better, easier and more enjoyable.
Helm Insights is currently included in our GO Intranet and will soon be available for all SharePoint Online intranets.
